Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results, and across all other major search engines. This makes it easier for your target audience to find you, and will ultimately increase your website’s organic traffic. It is a key component of any digital marketing strategy, alongside PPC, social media marketing, content marketing and other channels. If done correctly – by an expert digital marketing agency, for example – it can yield huge rewards to your organisation.