Grow Your Empire.

Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results, and across all other major search engines. This makes it easier for your target audience to find you, and will ultimately increase your website’s organic traffic. It is a key component of any digital marketing strategy, alongside PPC, social media marketing, content marketing and other channels. If done correctly – by an expert digital marketing agency, for example – it can yield huge rewards to your organisation.

Unlike traditional advertising methods, you pay each time a user clicks on your ad – the cost is referred to as cost per click (CPC). In some cases (display / video), you may choose to pay per thousand impressions (CPM) – good if your main aim is awareness.
We believe that one of the most beneficial things about PPC is how dynamic it is. Ads can be up and running in a few hours, data is gathered in near real-time and adjustments can be made quickly, helping you place your ads in front of the right user, at the right time.

We will always offer a tailored approach to suit the requirements and budget of each client. We analyse your needs to determine exactly what’s required to satisfy them, then create bespoke digital marketing strategies based on your business goals, your industry and our digital expertise. This is all reinforced with integrated business data to prove the effectiveness of what we do. Our multi-pronged approach to technical SEO and PPC ensures that every part of your site will be improved, and nothing will be done without the express knowledge and permission of our clients.

Paid Social Media activity requires media spend to be put behind posts. These posts tend not to appear in your owned feed and can be seen by anyone in the target audience you set for that post.

Organic Social Media activity requires no media spend. Content is posted directly into your social feed and will only be seen by your followers (or followers of those followers if they interact with the post).